No matter how many visitors you’re converting into customers, there is always room to make the conversion process easier and more painless for them, leading to better sales, and ultimately increased profits.
Not every visitor to a website is equally likely to convert. It’s vital to get the right traffic to your site, whether they are coming from organic searches, pay per click or other sources. It comes down to knowing your ideal customer and knowing how to target them through effective ads and then ensuring that once they arrive on your site they can quickly find what they are looking for and make their purchase.
A “conversion” isn’t the same for every website, it’s not necessarily a purchase, it could be an email signup, the creation of an account, the completion of a survey, an app download for example. But, whatever the end goal of your website, a conversion is the successful completion of that action, by the “right” customer.