Social media has taken the world by storm in the last decade, with a raft of new social media platforms coming on stream all the time. The most popular – Instagram, Facebook, Twitter, Pinterest, Google Plus, LinkedIn, YouTube – are widely recognised as powerful business communication and marketing tools. Their vast user numbers and ability to target clearly defined audiences make them ideal low-cost strings in a business marketer’s bow. Social media is also a vital element for enhancing your search engine optimisation (SEO). A prominent social media profile can contribute to improved search engine rankings. So how can you harness the power in these tools to promote your business?