With Pay Per Click (also called PPC Advertising), the advertiser (you), pays a fee each time one of their online adverts is clicked. It’s basically a way of buying visitors to your site, rather than attempting to “earn” those visits organically. Google AdWords is currently the most popular paid advertising advertising system in the world, ads appear not only on Google’s search engine but also on dozens of other Google properties.
It’s very easy to sign up and create a Google Adwords account, so loads of people have tried it, spent a lot of money for very little gain and subsequently decided that it doesn’t work. But a lot of work goes into building and running a PPC campaign: from researching and selecting the right keywords, to organising those keywords into properly organised campaigns, to setting up landing pages that are optimised for conversions.
Google Adwords is an effective, and if managed properly, affordable way of bringing qualified visitors to your site, quickly, but it’s essential to do it right.
More about Google Adwords / pay per click advertising here